The Business of Fashion Fall 2013 (Marin)

• Defining your market (type of garment, who will wear it, price range) 
• Identifying your unique selling point
• Setting your clothing prices
• How to sell to boutiques, department stores and large retailers
• What to be aware of when choosing a manufacturer
• Refine your vision and outline a big picture plan for the future
• Test and troubleshoot your business assumptions (“SWOT” Analysis)
• Estimate and research costs, and explore funding options
• Lay-out what you’ve learned in the form of a mini business plan

Cost - $120 (Scholarships Available up to 50% upon qualification)

Please note:  To guarantee a scholarship, please complete and submit the scholarship application a week before class starts.

To download the scholarship application, click here!
 

Learn more about Renaissance Marin online at www.rencentermarin.org

Instructor: Mary Jane Waxler. Founder and owner of Cicciabella for 18 years and sold the company a few years ago with two partners.  Their efforts culminated in winning several awards including a recurring spot on Inc. Magazines list of the 500 fastest growing companies. Their products have been sold through out the US including Nordstroms and have been featured in many magazines including ELLE.