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- \n Defining your market (type of garment\, who will wear it\, price range) \; \n
- \n Identifying your unique selling point \n
- \n Setting your clothing prices \n
- \n How to sell to boutiques\, department stores and large retailers \n
- \n What to be aware of when choosing a manufacturer \n
- \n Refine your vision and outline a big picture plan for the future \n
- \n Test and troubleshoot your business assumptions (&ldquo\;SWOT&rdquo\; Analysis) \n
- \n Estimate and research costs\, and explore funding options \n
- \n Lay-out what you&rsquo\;ve learned in the form of a mini business plan \n
\n When \;- Class meets from 6-9pm on Thursdays\, October 10- November 21
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\n Cost \;- $120 (Scholarships Available up to 50% upon qualification)
\n\n Please note: \; To guarantee a scholarship\, please complete and submit the scholarship application a week before class starts.
\n\n To download the scholarship application\, \;click here!
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\n Learn more about Renaissance Marin online at \;www.rencentermarin.org
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\n\n Instructor: Mary Jane Waxler. \;Founder and owner of Cicciabella for 18 years and sold the company a few years ago with two partners. \;Their efforts culminated in winning several awards including a recurring spot on Inc. Magazines \;list of the 500 fastest growing companies. Their products have been sold through out the US including Nordstroms and have been featured in many magazines including ELLE. \;
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