The Business of Fashion (Marin)

• Defining your market (type of garment, who will wear it, price range) 
• Identifying your unique selling point
• Setting your clothing prices
• How to sell to boutiques, department stores and large retailers
• What to be aware of when choosing a manufacturer
• Refine your vision and outline a big picture plan for the future
• Test and troubleshoot your business assumptions (“SWOT” Analysis)
• Estimate and research costs, and explore funding options
• Lay-out what you’ve learned in the form of a mini business plan

                 
When - Class meets from 6-9pm on Thursdays

Starts Thursday, March 20th, 2014

Cost - $140 (Scholarships Available up to 50% upon qualification to lower as low as $70)

Please note:  To guarantee a scholarship, please complete and submit the scholarship application a week before class starts.

To download the scholarship application, click here!
 

Learn more about Renaissance Marin online at www.rencentermarin.org

Instructor: Mary Jane Waxler. Founder and owner of Cicciabella for 18 years and sold the company a few years ago with two partners. Their products have been sold through out the US including Nordstroms and have been featured in many magazines including ELLE. 

Register here:  https://events.r20.constantcontact.com/register/eventReg?llr=fqryb5aab&oeidk=a07e8lbni7pa7540b69