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- Defining your market (type of garment\, who will wear it\, price range) \; \n
- Identifying your unique selling point \n
- Setting your clothing prices \n
- How to sell to boutiques\, department stores and large retailers \n
- What to be aware of when choosing a manufacturer \n
- Refine your vision and outline a big picture plan for the future \n
- Test and troubleshoot your business assumptions (&ldquo\;SWOT&rdquo\; Analysis) \n
- Estimate and research costs\, and explore funding options \n
- Lay-out what you&rsquo\;ve learned in the form of a mini business plan \n
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\nWhen \;- Class meets from 6-9pm on Thursdays
Starts Thursday\, March 20th\, 2014
\n\nCost \;- $140 (Scholarships Available up to 50% upon qualification to lower as low as $70)
\n\nPlease note: \; To guarantee a scholarship\, please complete and submit the scholarship application a week before class starts.
\n\nTo download the scholarship application\, \;click here!
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Learn more about Renaissance Marin online at \;www.rencentermarin.org
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\n\nInstructor: \;Mary Jane Waxler. \;Founder and owner of Cicciabella for 18 years and sold the company a few years ago with two partners. \;Their products have been sold through out the US including Nordstroms and have been featured in many magazines including ELLE. \;
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\nRegister here: \;https://events.r20.constantcontact.com/register/eventReg?llr=fqryb5aab&\;oeidk=a07e8lbni7pa7540b69