Marin Independent Journal
- Digital Marketing
- Internet Marketing
- Digital media
Things are evolving at the Marin IJ. The quality local news that Marin residents have come to rely on is now Digital First. As it so happens, the Marin IJ is now under the corporate leadership of Digital First Media who has come in with fresh ideas on bringing the IJ, and other newspapers within Media News Group, into the digital age. ''The name actually describes our new business model'' says Publisher David Rounds. Prior to Digital First, the newsroom operated on a ''print first'' model, generating news for print publication first then adding those stories to marinij.com afterwards. Now news is updated on marinij.com and the new IJ mobile app first - in real time. ''Stories are filed first to our digital platforms as soon as they are completed which means new articles are appearing continuously on a 24-hour basis keeping the content fresh''.
The Marin Independent Journal is part of a larger national company Digital First Media which boasts 57 million customers each month on digital and print platforms in hundreds of markets anchored by dozens of quality newspaper brands like the San Jose Mercury News, the Denver Post and of course the Independent Journal. Digital First Media CEO John Paton is quoted on his blog as saying ''Key to our Digital First strategy is allocating resources appropriately to our digital future as opposed to our print past solely. With local digital advertising network growing nationally by 50% ? along with the explosive growth rates of mobile and the continued upward climb of search ? this effort is a big part of our future''.