Description:

The class / workshop covers the basics of commercializing a new product - from initial idea to market research to initial product definition to determining the profit potential to final product design and getting the product made and sold. The class touches on Intellectual Property protection, licensing vs. subcontracting manufacture vs. direct manufacture, funding approaches, competitive analysis, manufacturing technologies, and the added challenges of a one product company. The class information applies to any type of product from software to packaged food to toys and simple gadgets or even large machines.

At the completion of the class, the attendees will…

• Have a methodology for analyzing the revenue potential of any new product idea.
• Understand the sequence of events that new products go through on the way to possible marketplace success.
• Have a tool kit of "sources" to tap as they pursue new product commercialization.

Date and Cost:

One-day workshop: Tuesday, June 17, 2014 from 6-9 PM

Cost is $30 (must pay online to pre- register)

Instructor:

Robert Toering has been the chief executive of several successful businesses – one of which he led through a transformation that created growth from $20 million to $120 million in less than two years. He was also the President of a management consulting firm where he helped numerous firms grow, restructure, raise capital, or launch new operations. Robert brings a comprehensive understanding of what is required to start and grow a successful company. He understands managing change and has direct experience developing and launching products and services in various industries including automotive, aerospace/defense, consumer durables and real estate, to name a few.