The Marketing Hourglass: Creating an Outstanding Customer Experience

About this Seminar:

Many businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. But between Facebook and Twitter, email and mobile, deals, and whatever new social network is rolling out that month—there’s a lot to keep up with and only so many hours in each day. The number of possibilities can feel overwhelming. This seminar will help make sense of the noise.

What You'll Learn: How to make the most of the combination of email and social media for your business or organization. Throughout the session you’ll be given opportunities to capture your own ideas and build out the framework of your own “next great campaign.”

Then we'll get into The Marketing Hourglass,  focusing on the total customer experience that ultimately leads to referrals and marketing momentum. We will use the Hourglass diagram to explain a logical path a lead should follow to participate in a company’s fully-developed Marketing Hourglass.

It’s one of the key elements in the overall Duct Tape Marketing system, but we could, in some ways, condense the entire course to this one concept, as it seems the easiest way to explain the marketing process in simple and practical terms. This session addresses the 7 phases of the Hourglass so that you’ll be able to apply the concepts to your business or organization.: 

So join us and start to build a plan that will help you grow your organization by eliciting the responses you want from your customers and supporters.

Note: Participants do not need to be a Constant Contact customer to attend.