Social Media Strategy: Optimizing Your Efforts

One of the biggest social media challenges for small business owners is time. The webinar will cover how to build a social media strategy and content calendar to optimize your digital marketing efforts and streamline your strategy execution. It will include how to best use keywords, captions and hashtags to improve SEO and get noticed in the sea of social media as well as tips to save time.

Instructor Stephanie Koehler, Owner of SAKinterMedia has over 25 years of experience with marketing and promoting everything from musicians + movies to marketing organic salad + museums; leading multi-million $ fundraising campaigns; managing successful non-profits; and training the leaders of tomorrow – her experience is unparalleled. Having served as assistant to singer Linda Ronstadt – she developed an expertise in personal branding as well as media and public relations on the local, national and international level. A writer, columnist and photographer, Stephanie is a regular contributor to newspapers and magazines nationwide.