Social Media Marketing

Social media marketing offers businesses a great opportunity to engage with their clients, across the entire customer lifecycle, on the social platforms they actively tune into for information. It's critical that, as a business owner/marketer, you know how to leverage social media marketing to build your brand, drive demand, and engage your customers.
 Recent social media statistics published November 2016* show that:
 

• 97 percent of online adults aged 16-64 say they have visited or used a social network within the last month
• Internet users have an average of 7 social accounts, up from 3 in 2012
• More than half of online adults (56 percent) use more than one of the five social media platform
• 8 in 10 internet users globally visit/use social networks on their mobile devices
• People are most likely to use social media in order to keep up with friends (43 percent) or news (41 percent), or to fill time (39 percent).
• Around 1 in every 3 minutes spent online is devoted to social networking and messaging, with digital consumers engaging for a daily average of 1 hour and 58 minutes

• How to create a social media marketing strategy
• How to choose what social media platforms are right for your brand/business
• What content you need to support your social media marketing
• How often to post on social media (and how to create a content calendar)
• How to measure the effectiveness of your social media campaigns
• What team and tools you need to support your social media strategy