Marketing Seminar: Nurturing Relationships through Email, List Segmentation and a CRM System

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Presenter: Ann Gusiff, A.Point.Marketing

Bring business cards for networking.

What You'll Learn:

Email Marketing: Discover how communicating with customers regularly can help a small business stay connected, and generate increased referrals, repeat sales, and unwavering customer loyalty.

Learn how to start and build a strong permission-based customer list, get your audience to open, read and act on your email, and use your past results to sharpen your email marketing program as you go along.

This practical seminar will provide a concise, but comprehensive overview of how easy it is to create and send professional-looking email newsletters and promotions. Attendees will learn the latest best practices and proven strategies.

List segmentation: Segmenting your contact list is one of the best methods to provide relevant messaging to your contacts to drive sales, but is often the most overlooked. Come learn how segmenting works and the steps to do it effectively.

We'll cover the following areas so you can apply this to your contacts:

• How it works
• Start with a spreadsheet to keep it easy
• Think of basic segments first
• Consider the Sales Cycle
• Segment by types of Customers
• Collect more information
• Segment by Responsiveness
• Know Your Email Service Provider and what you can do
• Remember it’s not just about email

The power of a Customer Relationship Management (CRM): We'll start with the basics about CRMs, what they are and how to use them effectively to manage communications with your valuable contacts.

Note: Participants do not need to be a Constant Contact customer to attend.