Marketing Through Stories

Stories are the greatest asset of any small business. Stories help you share your passion and purpose. Stories help you stand out in a crowded marketplace. Stories help people like you and trust you. Stories get people to care about your business. Stories beg to be shared. Stories can unify your marketing efforts. Stories are free. Stories engage your customers, your partners , your employees, and your investors. Through this interactive, hands-on program you will: 1.Understand the power of story and how the human brain wired for story 2.Learn to identify stories and good story-based brands 3.Write stories that will engage your ideal customers 4.Fully integrate your supporting elements (colors, visuals, sounds, flavors, etc.) to support your stories and create a full story-based brand Class includes 3 sessions and daily assignments. A copy of Your Unstoppable Brand: the practical guide to engaging your ideal customers through the power of story is included in the workshop fee. No storytelling or public speaking experience is expected. Introverts are encouraged to attend. Presentor: Janet Wentworth. Business Advisor at the Small Business Development Center and partner of The 10X Group. Janet is a former Product Marketing Manager for Computer Associates, a Certified Guerrilla Marketing Coach and earned aMaster Certificate in Internet Marketing from the University of San Francisco. This is a 3 week course. Meets every Tuesday, from 6PM to 9PM. Cost: $90 (scholarships are availble upon qualification). You can also pay the first installment ($45) and pay the second installment in the third week of class. Questions? Call Ruth Kendall at 415-755-1115