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Equator Coffees & Teas Retail Coffee Bar Opens at Proof Lab
About Equator at Proof Lab:
Equator at Proof Lab brings the finest, ethically-sourced coffee from around the world to the hub of surf, skate, music and art at Proof Lab in Mill Valley, California. Equator at Proof Lab is Equator’s first retail coffee bar.
Founded in 1995 by Helen Russell and Brooke McDonnell, Equator Coffees & Teas® is a certified B corporation, committed to growing a customer-centric company, dedicated to quality, environmental sustainability and social responsibility. Equator procures distinctive coffees and teas from growers who practice responsible land stewardship and bio-friendly farming techniques. They ensure quality from source to cup, through careful selection of coffee and tea, artisan blend development, efficient small batch roasting, and advanced brewing techniques and training.
Equator has earned a high profile chef following including Thomas Keller of The French Laundry, Traci Des Jardins of Jardiniere and Suzanne Goin of Tavern and Larder in Los Angeles. Retail partners include Whole Foods, Williams-Sonoma, Woodlands Café & Market Mollie Stone’s and San Francisco’s Rainbow Grocery.
About Proof Lab Surf Shop:
Proof Lab, Marin County’s pioneering surf and skate boutique, was founded in 2004 and has grown into what is now the largest surf & skate shop in the Bay Area, occupying three buildings at Tam Junction in Mill Valley. Their mission is to build an alternative retail model to the standard mall format: one that is more interactive, sustainable, and community-oriented. Proof Lab’s retail offerings range from a massive selection of surfboards, wetsuits and skateboards to clothing and accessories for all ages. Activities available at Proof Lab include an indoor skate ramp, surf camp, music lessons, art and ceramics studios, sustainability workshops, and surfboard shaping and repair. Proof Lab is open 10 am-6pm every day, and online at www.prooflab.com
Coffee Bar Design:
The intimate design of the coffee bar is described as “beach shack meets modern day coffee bar.” Created by Boor Bridges Architecture of San Francisco, the coffee bar is equipped with copper fixtures and Red Elm furnishings. The simple space pays homage to Proof Lab’s rich surf culture, incorporating plenty of surf elements. Equator’s signature red is infused throughout the design, most notably the eye-catching red exterior with Equator’s iconic Bengal Tiger mascot. The coffee bar is designed with an outdoor patio for enjoyment of the sunny surf shop atmosphere, featuring a large table to encourage a communal coffee experience. The seating area has surfboards on display for sale and is surrounded by lush plantings, including tall native grasses and colorful planters.
Opening Date:
June 21, 2013
Direct Telephone:
415.209.3733
Coffee Bar Summer Hours:
Monday through Friday: 6:30 am – 6:00 pm
Saturday: 7:00 am – 6:00 pm
Sunday: 8 am – 5pm
Location:
244 Shoreline Hwy, Mill Valley, California 94941
Parking:
Available in the lot adjoining Proof Lab. Ample bike parking is also available.
WIFI:
Complimentary wireless internet service.
Seating Capacity:
8 inside, including a standing bar area.
30 outside seats, including a large communal table for 10.
Menu highlights:
Look for a wide-variety of coffees, from classic blends to seasonal single-origin offerings, such as the Fair Trade and Organic certified Ecuador El Batan.
Brewing methods will include: Hario V60, AeroPress, and Chemex. With Equator’s seasonal coffee menu, guests will be able to experience high end single-origin coffees like the celebrated Colombia Cerro Azul Geisha and other distinct varieties from coffee growing regions around the world.
Full espresso service will be available as well, featuring signature blends and seasonal single-origin offerings pulled on a La Marzocco Strada, a hand-made Italian espresso machine. House-made syrups will be available, including a mocha made with TCHO chocolate. A selection of loose leaf specialty teas will also be available.
Featuring freshly prepared baked goods from Beth’s Community Kitchen in Mill Valley, along with other locally sourced products, including gluten-free and vegan offerings from Flour Craft Bakery in San Anselmo. Sample items include freshly baked cinnamon twists, sweet and savory croissants, savory brioche sandwiches, cookies, and an assortment of healthy snacks for the active surfer, biker, and hiker.
Website:
www.equatorcoffees.comEquator Coffees & Teas Retail Coffee ...Date and Time
Friday Jun 21, 2013
June 21
Location
244 Shoreline Hwy, Mill Valley, California 94941
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