Engagement Marketing: How to Create & Use Content to Drive Business

Content - You may have heard that it's a foundational element of marketing, but what does that really mean and how are you going to get all this content created? What content is from a marketing standpoint is pretty simple really. We’re talking about articles, blog posts, videos, workshops, images, and words of all kind online and off that help your market better understand what you do.

With over 90% of searches beginning online, people expect to find what they need. So, in that sense, content is how you get found, it’s how you educate, build trust, answer questions, stand out, and sell in the world we live in today. It’s online, offline, shared, curated, excerpted, repurposed and packaged in every way imaginable. We'll show you how to get started with a content plan and make your communications more powerful.

Email is the most cost-effective, targeted and efficient way to build and maintain relationships in all types of businesses and organizations. The first part of this session will teach you how to master email communications with a comprehensive look at best practices and winning strategies that lead to increased profits, revenue and engagement. 

• How email and social media marketing work together to achieve goals 
• What is permission-based email marketing and becoming a trusted sender
• Email list building
• Increasing deliverability and open rates
• Writing great subject lines and content - getting readers to take action
•  Tracking results and how to use the data to improve rates