Brand School

Set yourself apart from your competition, charge a premium for what you do best, and fall in love with your business again.

Entrepreneurs and small business owners sometimes feel stuck. They believe in the potential of what they offer, but need to find their TWIST to get their business to that next level and beyond.

Brand School is the 8-week program to find your TWIST and immediately apply it to your business.
 

Topics Include:

• Brand Diagnostic
  • Set goals and gain a clear focus on your most profitable customers & ideal target.
• Bull's Eye Targeting
  • Move forward with a deeper understanding of your ideal target and how to turn them into brand fans for life.
• Core Brand Promise
  • Create a brand promise with a TWIST that will truly connect with your ideal target.
• Strategic Brand Pillars
  • Identify three strategic Pillars (Brand Values) to guide all your business decisions.
• Personal Brand Story
  • Write your personal brand story and an elevator pitch highlighting your unique TWIST.
• Brand Brief
  • Creating a clear and actionable Brand Brief for logo and website design.
• Touch Point
  • Innovative revenue streams and brand touch points with a TWIST
• Implement with Impact
  • Tools, templates, and briefs to drive your design elements, imagery, and how you talk about your business

You will receive

• Online Course Materials
  • ??Each weekly session includes a video of explanation and examples plus strategic brand work assignments. A complimentary copy of the best-selling book TWIST: How Fresh Perspectives Build Breakthrough Results included this semester.
• Live Online Classes with Julie
  • Not recordings, but real-time with Julie and your classmates. It is our time to discuss real TWISTS to impact your business and address your specific ideas and challenges. They are interactive and invaluable. Every Thursday at 12:30 pm EST/9:30 am PST for 90 minutes.
• Individual Feedback and One-On-One Coaching
  • Throughout each semester, we work with you to develop the brand framework your business needs to grow. Two: 30 minute 1-on-1 strategy sessions with Julie included as part of your tuition as well as weekly feedback on your assignments. 1-on-1 strategy calls with our extended faculty are also included.
• Best Selling Book, TWIST: How Fresh Perspectives Build Breakthrough Brands
  • This isn't your typical, stodgy business book. Twist is actionable, relevant, and accessible and illustrates why your brand, not your budget, is your strongest secret weapon.