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DTSTART:20130906T150000Z
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SUMMARY:Glowing Your Business: Building Partnerships that Serve the Greater Good
DESCRIPTION:Pisenti & Brinker LLP present a NorthBay biz Magazine and Bruce Burtch Business Event "Glowing Your Business"\n\n\n\nOn Friday\, Sept. 6\, 2013\, NorthBay biz magazine and Bruce Burtch will present "Glowing Your Business: Building Partnerships that Serve the Greater Good" at the Sheraton Petaluma\, from 8 a.m. to 12 p.m. Participants will learn how to maximize their organization's marketing and community relations impact by creating strategic\, cross-sector partnerships between nonprofit and for-profit entities that are focused on the greater good.\n\n\n\nThis is the first presentation/workshop on the development of such cross-sector partnerships ever to be held in the North Bay and it couldn't come at a better time. There are many changes happening in the for-profit and nonprofit equation\, what Burtch refers to as the "new normal." For-profits are more carefully analyzing the funding they're providing through philanthropy or community relations efforts to ensure their hard-earned money is being used to the best extent possible by the nonprofit recipients\, and that they're receiving benefits in return.\n\n\n\nThe good news in all of this "new normal" is that it calls for a deeper relationship\, more engagement and far more benefit to the partnering organizations through the development of long-term\, multi-faceted partnerships rather than just events\, sponsorships or other one-day-and-done relationships. That's what this highly interactive\, hands-on event is all about.\n\n\n\nAbout NorthBay biz: NorthBay biz magazine is a Santa Rosa-based business-to-business\, monthly publication serving Napa\, Marin and Sonoma counties. With 38 years of local business news coverage\, it's the go-to publication for business leaders in the area\, featuring original\, top-quality journalism that dives deep into today's most important business topics in an engaging way.\n\n\n\nAbout Bruce Burtch: Called the "Father of Cause Marketing" by the Cause Marketing Forum and highly regarded for his innovative and creative win-win partnerships\, Bruce is recognized nationally and internationally as a pioneer in the field of cross-sector partnerships and cause marketing. Credited with designing the first "cause marketing" campaign\, between Marriiott Corp. and the March of Dimes\, more than 30 years ago\, Bruce has worked with the United States Olympic Committee\, American Red Cross\, Xerox\, Special Olympics\, AT&T\, and many more.\n\n \n\nFor-Profit $69\n\nNon-Profit $49\n\n\n\n\n\nclick here to view flyer
X-ALT-DESC;FMTTYPE=text/html:<span style="font-size:12px\;"><span style="font-family: arial\;"><strong><em><span style="color: black\;">Pisenti &amp\; Brinker LLP present a NorthBay biz</span></em><span style="color: black\;">&nbsp\;Magazine and Bruce Burtch Business Event &ldquo\;Glowing Your Business&rdquo\;</span></strong><br />\n<br />\n<span style="color: black\;">On Friday\, Sept. 6\, 2013\,&nbsp\;<em>NorthBay biz</em>&nbsp\;magazine and Bruce Burtch will present &ldquo\;Glowing Your Business: Building Partnerships that Serve the Greater Good&rdquo\; at the Sheraton Petaluma\, from 8 a.m. to 12 p.m. Participants will learn how to maximize their&nbsp\;organization&rsquo\;s&nbsp\;marketing and&nbsp\;community relations</span>&nbsp\;<span style="color: black\;">impact by creating strategic\, cross-sector partnerships between nonprofit and for-profit entities that are focused on the greater good.</span><br />\n<br />\n<span style="color: black\;">This is the first presentation/workshop on the development of such cross-sector partnerships ever to be held in the North Bay&mdash\;and it couldn&#39\;t come at a better time. There are many changes happening in the for-profit and nonprofit equation\, what Burtch refers to as the &ldquo\;new normal.&rdquo\; For-profits are more carefully analyzing the funding they&rsquo\;re providing through philanthropy or community relations efforts to ensure their hard-earned money is being used to the best extent possible by the nonprofit recipients\, and that they&rsquo\;re receiving benefits in return.</span><br />\n<br />\n<span style="color: black\;">The good news in all of this &ldquo\;new normal&rdquo\; is that it calls for a deeper relationship\, more engagement and far more benefit to the&nbsp\;partnering&nbsp\;organizations through the development of&nbsp\;long-term\, multi-faceted partnerships&nbsp\;rather than just events\, sponsorships or other one-day-and-done relationships. That&rsquo\;s what this highly interactive\, hands-on event is all about.</span><br />\n<br />\n<strong><span style="color: black\;">About&nbsp\;<em>NorthBay biz</em>:</span></strong><span style="color: black\;">&nbsp\;<em>NorthBay biz</em>&nbsp\;magazine is a Santa Rosa-based business-to-business\, monthly publication serving Napa\, Marin and Sonoma counties. With 38 years of local business news coverage\, it&rsquo\;s the go-to publication for business leaders in the area\, featuring original\, top-quality journalism that dives deep into today&rsquo\;s most important business topics in an engaging way.</span><br />\n<br />\n<span style="color: black\;"><strong>About Bruce Burtch:</strong>&nbsp\;Called the &ldquo\;Father of Cause Marketing&rdquo\; by the Cause Marketing Forum and highly regarded for his innovative and creative win-win partnerships\, Bruce is recognized nationally and internationally as a pioneer in the field of cross-sector partnerships and cause marketing.&nbsp\;Credited with designing the first &ldquo\;cause marketing&rdquo\; campaign\, between Marriiott Corp. and the March of Dimes\, more than 30 years ago\, Bruce has worked with the United States Olympic Committee\, American Red Cross\, Xerox\, Special Olympics\, AT&amp\;T\, and many more.</span><br />\n&nbsp\;<br />\n<span style="color: black\;">For-Profit $69</span><br />\n<span style="color: black\;">Non-Profit $49</span><br />\n<br />\n<br />\n<a href="http://cloud.chambermaster.com/userfiles/UserFiles/chambers/1344/File/Member_News/GlowingYourBusiness.pdf">click here to view flyer</a></span></span><br />\n
LOCATION:
UID:e.1344.2754
SEQUENCE:3
DTSTAMP:20260502T002531Z
URL:http://business.srchamber.com/events/details/glowing-your-business-building-partnerships-that-serve-the-greater-good-09-06-2013-2754
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