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BEGIN:VEVENT
DTSTART:20200917T160000Z
DTEND:20200917T173000Z
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SUMMARY:3 Brand Rules for the Pandemic
DESCRIPTION:Boost Your Brand Immunity by Twisting Uncertainty into Opportunity\n\n\n\n\n\n\nAbout this Event\n\n\nThese are scary times for business\, but one silver lining is that disruption can actually breed significant innovation. That is why global branding expert\, and best-selling author\, Julie Cottineau is joining us to talk about how to Boost Your Brand Immunity by Twisting Uncertainty into Opportunity. Julie's TWIST technique looks at branding challenges from new angles and offers actionable tips and tools to create fresh solutions. \n\nRead more on the insights Julie will share and how to get a complimentary copy of her best-selling book. \n\n \n\nYou will learn actionable strategies to: \n\n\n	TWIST your offering - deliver products/services in line with how people feel right now\n	TWIST your target audience - reach out to a new target that needs exactly what you have\n	TWIST for the greater good - show you care\, while communicating your brand promise\n\n\n \n\nQuestions we will answer:\n\n\n	Is it ok to market my brand now?\n	How can I do this sensitively and with impact? \n	How do I make the most of tight marketing budgets? What can I do immediately to boost my revenue? \n\n\n \n\nPresenter\n\nJulie Cottineau is a global branding expert\, CEO & founder of BrandTwist brand consultancy and former VP of Brand for Richard Branson's Virgin Group. She is passionate about helping businesses\, non-profits\, and entrepreneurs TWIST their brands to stand out in crowded markets. She is the author of the best-selling branding book TWIST: How Fresh Perspectives Build Breakthrough Brands. \n\nJulie is a frequent commentator on branding in top media such as CNN\, NPR\, Forbes\, Entreprenuer\, and The Economist. \n\n \n\nHosted by\n\n\n	Cynthia Murray | President and CEO\, North Bay Leadership Council\n	Dr. Denise Lucy | Executive Director\, Institute for Leadership Studies at Dominican University of California\n\n\n \n\nProgram Sponsor \n\nBank of Marin\n\n \n\nCommunity Partners\n\nCEO Club of Marin\n\nSan Rafael Chamber of Commerce\n\nSmall Business Development Center\n\nStanton Chase
X-ALT-DESC;FMTTYPE=text/html:<div>\n<div>\n<div>\n<div>\n<div><strong>Boost Your Brand Immunity by Twisting Uncertainty into Opportunity</strong></div>\n</div>\n</div>\n</div>\n</div>\n\n<div>\n<h2>About this Event</h2>\n\n<div>\n<p>These are scary times for business\, but one silver lining is that disruption can actually breed significant innovation. That is why global branding expert\, and best-selling author\, Julie Cottineau is joining us to talk about how to&nbsp\;<em>Boost Your Brand Immunity by Twisting Uncertainty into Opportunity</em>. Julie&rsquo\;s&nbsp\;<strong>TWIST</strong>&nbsp\;technique looks at branding challenges from new angles and offers actionable tips and tools to create fresh solutions.&nbsp\;</p>\n\n<p><strong>Read more on the insights Julie will share and how to get a complimentary copy of her best-selling book.&nbsp\;</strong></p>\n\n<h3>&nbsp\;</h3>\n\n<h3>You will learn actionable strategies to:&nbsp\;</h3>\n\n<ol>\n	<li>TWIST your offering - deliver products/services in line with how people feel right now</li>\n	<li>TWIST your target audience - reach out to a new target that needs exactly what you have</li>\n	<li>TWIST for the greater good - show you care\, while communicating your brand promise</li>\n</ol>\n\n<h3>&nbsp\;</h3>\n\n<h3>Questions we will answer:</h3>\n\n<ul>\n	<li>Is it ok to market my brand now?</li>\n	<li>How can I do this sensitively and with impact?&nbsp\;</li>\n	<li>How do I make the most of tight marketing budgets? What can I do immediately to boost my revenue?&nbsp\;</li>\n</ul>\n\n<h3>&nbsp\;</h3>\n\n<h3>Presenter</h3>\n\n<p>Julie Cottineau is a global branding expert\, CEO &amp\; founder of&nbsp\;<a href="https://www.brandtwist.com/" rel="nofollow noopener noreferrer" style="color: var(--eds-control\,#3659e3)\; text-decoration: none\; cursor: pointer\; background-color: transparent\; padding-top: 0px\;" target="_blank">BrandTwis</a>t brand consultancy and former VP of Brand for Richard Branson&#39\;s Virgin Group. She is passionate about helping businesses\, non-profits\, and entrepreneurs TWIST their brands to stand out in crowded markets. She is the author of the best-selling branding book&nbsp\;<a href="https://www.brandtwist.com/the-twist/#twistbook" rel="nofollow noopener noreferrer" style="color: var(--eds-control\,#3659e3)\; text-decoration: none\; cursor: pointer\; background-color: transparent\;" target="_blank"><em>TWIST: How Fresh Perspectives Build Breakthrough Brands</em></a><em>.&nbsp\;</em></p>\n\n<p>Julie is a frequent commentator on branding in top media such as CNN\, NPR\, Forbes\, Entreprenuer\, and The Economist.&nbsp\;</p>\n\n<h3>&nbsp\;</h3>\n\n<h3>Hosted by</h3>\n\n<ul>\n	<li><strong>Cynthia Murray</strong>&nbsp\;|&nbsp\;President and CEO\,&nbsp\;<a href="https://northbayleadership.org/" rel="nofollow noopener noreferrer" style="color: var(--eds-control\,#3659e3)\; text-decoration: none\; cursor: pointer\; background-color: transparent\;" target="_blank">North Bay Leadership Council</a></li>\n	<li><strong>Dr. Denise Lucy</strong>&nbsp\;|&nbsp\;Executive Director\,&nbsp\;<a href="https://www.dominican.edu/academics/schools/barowsky-school-business/institute-leadership-studies" rel="nofollow noopener noreferrer" style="color: var(--eds-control\,#3659e3)\; text-decoration: none\; cursor: pointer\; background-color: transparent\;" target="_blank">Institute for Leadership Studies at Dominican University of California</a></li>\n</ul>\n\n<p>&nbsp\;</p>\n\n<h3>Program Sponsor&nbsp\;</h3>\n\n<p><a href="https://www.bankofmarin.com/" rel="nofollow noopener noreferrer" style="color: var(--eds-control\,#3659e3)\; text-decoration: none\; cursor: pointer\; background-color: transparent\; padding-top: 0px\;" target="_blank">Bank of Marin</a></p>\n\n<p>&nbsp\;</p>\n\n<h3>Community Partners</h3>\n\n<p><a href="https://ceoclubofmarin.com/" rel="nofollow noopener noreferrer" style="color: var(--eds-control\,#3659e3)\; text-decoration: none\; cursor: pointer\; background-color: transparent\; padding-top: 0px\;" target="_blank">CEO Club of Marin</a></p>\n\n<p><a href="https://srchamber.com/" rel="nofollow noopener noreferrer" style="color: var(--eds-control\,#3659e3)\; text-decoration: none\; cursor: pointer\; background-color: transparent\; padding-top: 0px\;" target="_blank">San Rafael Chamber of Commerce</a></p>\n\n<p><a href="https://www.marinsbdc.org/" rel="nofollow noopener noreferrer" style="color: var(--eds-control\,#3659e3)\; text-decoration: none\; cursor: pointer\; background-color: transparent\; padding-top: 0px\;" target="_blank">Small Business Development Center</a></p>\n\n<p><a href="https://www.stantonchase.com/" rel="nofollow noopener noreferrer" style="color: var(--eds-control\,#3659e3)\; text-decoration: none\; cursor: pointer\; background-color: transparent\; padding-top: 0px\;" target="_blank">Stanton Chase</a></p>\n</div>\n</div>\n
LOCATION:Online Event
UID:e.1344.36834
SEQUENCE:3
DTSTAMP:20260426T133834Z
URL:http://business.srchamber.com/events/details/3-brand-rules-for-the-pandemic-36834
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